// New Quest Available Side Missions · Passion Projects
Player One◊ Creative DirectorLVL 10

Ahmed
Helmy.

Ahmed Helmy Al Zohairy
Where creativity meets discipline.

Storyteller. Content builder. The guy behind campaigns a distracted audience still somehow remembers.

10+
Years In
16M+
Campaign Views
20+
Major Brands
5×
Certified
// Chapter 01 — Origin Story

Who Is
This Guy?

Helmy has been turning random moments into stories worth sharing since before it was a job. It just eventually became one.

Eleven years later, the job hasn't really changed — tell stories people actually want to stick around for. Not the ones they scroll past. The ones they screenshot.

Along the way: built communities, managed some of the biggest brands in the Middle East, co-founded a viral show from nothing, and touched pretty much every step between "what if we..." and "publish."

His approach starts with two questions: why are we making this? And who is it actually for?

The Writer
★★★★★
LVL 95MASTERED
Scripts, campaigns, show concepts. Words are the engine under everything Helmy builds.
📡The Strategist
★★★★★
LVL 92MASTERED
Social media strategies for global brands and regional artists with millions of followers.
🎬The Creator
★★★★★
LVL 90MASTERED
Co-founded and starred in El3ashwa2y — a viral show built from zero with a team of two.
🤖The Adopter
★★★★☆
LVL 80ADVANCED
Uses AI tools to elevate copy, storyboards, and video direction for entire creative teams.
// What People Say

Helmy is a smart, creative, and highly effective communicator. He brings fresh ideas, solves problems with innovation, and makes collaboration effortless. A true and great asset to any team.

— Mai Abdel Kader · Sr. Data Analyst, Create Media Group · Sep 2025

The content was like a jewel in our crown.

— CEO, ALTV Media · On Mario in Egypt
// Chapter 02 — Social Realm

Managing
the Feed

Artists. TV channels. Brands. Most of the MENA region, most of the last decade.

Artists
Hussain Aljassmi
Hussain Aljassmi
UAE · Music Artist
► YouTubef Facebook
Mohamed Mounir
Mohamed Mounir
Egypt · Music Legend
► YouTubef Facebook
TV Channels
DT
Dubai TV
UAE · Television Channel
► YouTube
AD
Abu Dhabi TV
UAE · Television Channel
► YouTube
Brands & Clients
Ma'aden KSA
Zayed Sustainability Prize
VW Middle East
Public Investment Fund (PIF)
Business Dubai
Dubai Fitness Challenge
Dubai Food Festival
Visit Dubai
UAE 50
Sheikh Zayed Grand Mosque
Cafu
SCEEN TV
Myrkott (Masameer)
Shaabiat Al Cartoon
// Chapter 03 — Writer's Tower

Words That
Moved Millions

Scripts. Campaigns. Shows. Viral-ish videos. A lot of words, most of them on purpose.

360° CampaignCreative DirectionScript
ELARABY — Price Drop Campaign

A 360° campaign communicating price drops across TV, digital, radio, and on-ground activations. One copy concept. One clear message. 16 million views — and the client came back for the next season.

16M
Online Views
Co-FounderScriptMain Character
El3ashwa2y Online Show

A viral Egyptian online comedy show co-founded, scripted, and starred in. Built from scratch with a team of four that punched way above its weight.

OE
Osama Elhady ✓ Egyptian Celebrity
براڤو يا جدعان والله .. انتوا جامدين جداً
Comment on El3ashwa2y video
IdeaCo-WriterCharacter
Mario in Egypt

An animated video that went viral across Egypt, Lebanon, and Morocco. Celebrities shared it. Made with two animators and a wild idea.

1.5M
Views
ScriptCameo
Detox — Humm Network

A fitness comedy show blending health advice with humor. The first episode hit 700K views on its own.

700K
Views
Co-WriterMain Character
1984 Wenta Tale3

A short film about a man with supernatural powers and how he uses them in everyday Egyptian life.

150K
Views
Show ConceptCreative
Disaster Chef Show

A food entertainment show concept built around chaos, cooking, and compelling storytelling.

// Chapter 04 — Strategy HQ

Content
Strategy

Channels built from zero or pulled into shape. Communities that didn't ghost.

A5dr
A5dr (أخضر)
Content Strategy · Creative
A digital media brand rooted in Arabic content. Contributed to content strategy, creative direction, and channel growth.
Open on YouTube ↗
E3
El3ashwa2y
Co-Founder · Audience Dev
Built everything from scratch. Concept, scripting, audience development, and community management across all platforms. A team of four that built a satirical show into a cultural touchpoint in Egypt. ● 1.5M+ views · Viral in EG, LB & MA
Open on YouTube ↗
HM
Humm Food Network
Script · Content Strategy
A Cairo-based food media network with nearly 2M followers. Scripted the Detox fitness comedy series and contributed to content direction for the platform. ● 700K views on episode 1 · 2M+ platform followers
Open on YouTube ↗
// Chapter 05 — Character Stats

Skills &
Achievements

40+
Scripts Written
16M+
Campaign Views
20+
Brands Managed
7+
Channels Built
11yrs
In The Industry
5×
Certified
🏆
YouTube Certified
Content Strategy & Branded Content
🏆
YouTube Certified
Audience Growth
🏆
Google Ads Certified
Display Advertising
🏆
Understanding AR & VR
Augmented & Virtual Reality
🏆
Influencer Marketing
Certified — Influencer Strategy
Languages: Arabic (Native) · English (Fluent)
B.A. Managerial Information System
Modern Academy in Cairo
// Chapter 06 — The Journey

Experience
Log

Dec 2025 — Present
Social Media & Content Manager
A5dr (أخضر)
Defines, implements, and manages the complete social media strategy across Instagram, TikTok, X, LinkedIn, and more. Ensures content and campaigns are culturally adapted for all target markets across the region.
Oct 2020 — Oct 2025
Social Media Account Manager
Create Media Group  // Nov–Dec 2025: transition period
Managing social media for Ma'aden KSA, PIF, VW Middle East, Zayed Sustainability Prize, Visit Dubai, Dubai Fitness Challenge, UAE 50, and more. Leads strategy, editorial calendars, reporting, and new business pitches.
Nov 2018 — May 2020
Head of Creative
The Factory — Elmasna3
Led concept development, copywriting, and creative direction. Produced the first sports show in Egypt to use 360° video. Mentored creative teams and oversaw all deliverables from brief to screen.
Jan 2018 — Sep 2018
Creative Writer
ALTV Media
Wrote and directed educational shows teaching Arabic creators how to make video content. Supported the creators' community with scripts, feedback, and coaching.
Jan 2016 — Dec 2017
Audience Dev & Social Media Manager
Qanawat FZ LLC, Cairo
Built YouTube and social strategies for music and entertainment channels across the Gulf, Morocco, and Egypt. Managed teams in Dubai, Cairo, and Morocco at the same time.
May 2015 — Dec 2015
YouTube Specialist
Qanawat FZ LLC
Executed content strategy for MCN channels. Integrated partner social presence with YouTube strategy across annotations, end cards, and campaigns.
Feb 2015 — Mar 2016
Co-Founder & Co-Host
El3ashwa2y Online Show
Built the show from zero. Concepts, scripts, community management, and audience development across Facebook, Instagram, Twitter, YouTube, and Pinterest. (Concurrent side project alongside full-time roles)
// Chapter 07 — Connect
SAVE POINT — Progress Saved

Let's Build
Something.

Got a brief, a weird idea, or a story nobody knows how to tell yet — talk to me.

● Available for projects — typically responds within 24 hours

halzohairy@gmail.com  ·  Egypt  ·  MENA Region

🏆
// Achievement Unlocked
Quest Complete
07 Chapters Cleared
100% Story Explored
XP Earned